Understanding what swing voters think before the general election.
The Swing Voter Pilot brings independent and undecided voters into the primary process through structured forums, debate testing, and voter research.
THE PROBLEM
Everyone has a theory about what swing voters want. Most of it is shaped by assumptions, media narratives, or partisan primary audiences instead of the voters who often decide general elections.
THE PILOT
The Swing Voter Pilot creates forums and debates centered on independent and undecided voters. Candidates engage directly on the issues that matter most to persuadable voters before nominations are locked in.
THE GOAL
Higher participation. Better candidate alignment with general election voters. Real data on what swing voters actually think, while it still matters.
After watching the debate, swing voters selected which Democratic candidate they preferred in randomized head-to-head matchups.
